I do enjoy making stuff up. And fooling around with words too. A copywriter by trade with a penchant for curiosity, people watching and playing outdoors. Not to mention an appreciation for branding, storytelling, design, UX, emerging tech. Whatever potentially encourages humans to contribute to our economy.
Advertising has taught me that when talking to strangers less truly is more. That's why simple persuasive ideas are my favorites. You know, the ones that immediately incite conversation. Provoke response. Big ideas that require little explanation. That make a human connection. Yeah, the world needs more of those.